Swedish architect Magnus Ström wants to help the super rich commission a bespoke home the same way they buy a luxury yacht using his Superhouse brand (+ 360-degree render).
Superhouse seeks to apply the tailor-made service clients experience when commissioning a luxury "superyacht" to house design. Every element of each house it designs can be specified to the smallest detail, with the brand aiming to provide all services up until completion.
The company was set up to provide a "truly bespoke and unique service in this market segment, rather than just a nice house designed by an architect's practice," said Ström, who estimates project costs will start at around £2.5 million.
"The Superhouse brand exists to create the most beautiful, contemporary, bespoke, luxury private houses. That's it. Nothing else," said Ström."No commercial buildings, no art galleries, no housing schemes. Nothing but the most exceptional houses."
"Wherever you choose to make your dream house a reality, you can be assured that there won't be another house like it. Anywhere. Ever," he added.
Superhouse will operate separately from Ström's Hampshire-based firm Ström Architects, but be located alongside it on the south cost of England.
To entice clients, the brand has released visuals of the first in a series of 30 conceptual Superhouses that will be "much like a limited-edition series of art or watches."
Created by The Boundary, the hyper-realistic renderings of the first home, named S/001, show a sleek linear block mounted on two timber podiums. Depicted in a 360-degree panoramic visual, the seaside house is fronted by a swimming pool, and features an outdoor fireplace and private moorings for a luxury yacht.
Ström, who has used the renderings studio to create visuals for several of his previous projects including a timber-clad house in Suffolk, has previously said that good architecture CGIs are "more effective than advertising."
Initially, engineering, interiors and lighting will be subcontracted out to other companies, but Ström hopes that as the Superhouse brand grows it will start to offer these services in-house to create a "one-stop shop" for house design.
Superhouses is working with superyacht designers Dubois Naval Architects – a Hampshire-based studio Ström says was his initial inspiration for the brand.
"The extreme quality of detail and finishing are what we will emulate in every way," he said. "Dubois yachts are works of architecture on the water."
The first Superhouse has yet to be commissioned, but Ström suggests locations could include secluded retreats in the Balearic Islands and the UK, a New York penthouse or homes on the top of a ski slope or on a private island.
Each Superhouse will be assigned an individual serial number, which will be engraved on its facade.
"To design and own a Superhouse – something that is utterly yours – will be a dream that only a select few will realise," said the architect. "Your Superhouse will represent you, your lifestyle, your family, how you work and how you play."
"I see a lot of really high-end luxury contemporary homes, but to me, they most of the time lack architectural integrity," he added. "It's an ambitious statement, but we want to design Superhouses all around the world."
Renderings are by The Boundary.
Collaborators: Dubois Naval Architects, Staffan Tollgard Design, Panoramah Glazing, B&B ltalia
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