Running a design business is about “embracing chaos,” says new Moooi CEO

Extra Moooi: running a successful design company is about striking a balance between order and chaos, says Robin Bevers in his first video interview since taking over as CEO of Dutch brand Moooi (+ movie).
New Moooi CEO Robin BeversBevers took over as CEO of Moooi on 1 September after co-founder and CEO of 14 years Casper Vissers stepped down to pursue new business ventures.
Moooi's Amsterdam showroom. Photograph by Valerie van der WalBevers says the key to his new role is managing the company efficiently, while giving freedom to designers to express their creativity.
Moooi's Amsterdam showroom. Photograph by Valerie van der Wal"For somebody coming from the corporate side, it's quite challenging to work in the creative industry," he says in the movie, which was filmed at Moooi's Amsterdam showroom. "You don't want to stifle the designers – you want to give them space."

Related story: Moooi opens New York showroom to target booming US design marketDesigners "create chaos," he goes on to say. "But in a company you also need order. We tell everybody to embrace the polarity."
Moooi's Amsterdam showroom. Photograph by Valerie van der WalBevers previously worked as managing director of Marcel Wanders Studio for ten years. In his new role he will continue to work closely with the Dutch designer, who is also creative director at Moooi.
"People often ask me: 'How do you keep a person like Marcel under control?'" Bevers says. "The answer is you don't, you really don't. You have to go with the flow. That's the essence of running a creative organisation."
Mosnter Chair Divina Melange by Marcel Wanders for MoooiMoooi made a name for itself by producing a range of striking products by designers such as Bertjan Pot, Maarten Baas, Studio Job and Wanders himself. It has since introduced minimal furniture and lighting designs to sit alongside the more exuberant pieces.
"Moooi started as a collection of iconic pieces and they moved into a full lifestyle collection, so there's so much potential," Bevers says. "That was really a challenge that I wanted to take."
Smoke Chair by Maarten Baas for MoooiMoooi expanded further this year, launching a new carpet company producing photorealistic, print-on-demand rugs as well as a collection of soaps and shampoos for hotels. In May, the brand also opened its first showroom outside Europe in New York.
Subscribe to Dezeen's YouTube channel for the latest architecture and design movies
"2015 has been an amazing year for Moooi," Bevers says. "I can't wait to see what the next years will bring."
Paper Chandelier by Studio Job for MoooiThis movie was filmed at Moooi's Amsterdam showroom. The music featured is a track called Aglow by US artist RyIm.
The movie is part of our year-long Extra Moooi collaboration, which sees us working with Moooi in Milan, New York, London and Amsterdam to get under the skin of the brand, its products and designers. Read all the stories at www.dezeen.com/moooi.
The post Running a design business is about "embracing chaos," says new Moooi CEO appeared first on Dezeen.

Extra Moooi: running a successful design company is about striking a balance between order and chaos, says Robin Bevers in his first video interview since taking over as CEO of Dutch brand Moooi (+ movie).

New Moooi CEO Robin Bevers
New Moooi CEO Robin Bevers

Bevers took over as CEO of Moooi on 1 September after co-founder and CEO of 14 years Casper Vissers stepped down to pursue new business ventures.

Moooi's Amsterdam showroom
Moooi's Amsterdam showroom. Photograph by Valerie van der Wal

Bevers says the key to his new role is managing the company efficiently, while giving freedom to designers to express their creativity.

Moooi's Amsterdam showroom
Moooi's Amsterdam showroom. Photograph by Valerie van der Wal

"For somebody coming from the corporate side, it's quite challenging to work in the creative industry," he says in the movie, which was filmed at Moooi's Amsterdam showroom. "You don't want to stifle the designers – you want to give them space."

Related story: Moooi opens New York showroom to target booming US design market

Designers "create chaos," he goes on to say. "But in a company you also need order. We tell everybody to embrace the polarity."

Moooi's Amsterdam showroom
Moooi's Amsterdam showroom. Photograph by Valerie van der Wal

Bevers previously worked as managing director of Marcel Wanders Studio for ten years. In his new role he will continue to work closely with the Dutch designer, who is also creative director at Moooi.

"People often ask me: 'How do you keep a person like Marcel under control?'" Bevers says. "The answer is you don't, you really don't. You have to go with the flow. That's the essence of running a creative organisation."

Mosnter Chair Divina Melange by Marcel Wanders
Mosnter Chair Divina Melange by Marcel Wanders for Moooi

Moooi made a name for itself by producing a range of striking products by designers such as Bertjan Pot, Maarten Baas, Studio Job and Wanders himself. It has since introduced minimal furniture and lighting designs to sit alongside the more exuberant pieces.

"Moooi started as a collection of iconic pieces and they moved into a full lifestyle collection, so there's so much potential," Bevers says. "That was really a challenge that I wanted to take."

Smoke Chair by Maarten Baas for Moooi
Smoke Chair by Maarten Baas for Moooi

Moooi expanded further this year, launching a new carpet company producing photorealistic, print-on-demand rugs as well as a collection of soaps and shampoos for hotels. In May, the brand also opened its first showroom outside Europe in New York.

Subscribe to Dezeen's YouTube channel for the latest architecture and design movies

"2015 has been an amazing year for Moooi," Bevers says. "I can't wait to see what the next years will bring."

Paper Chandelier by Studio Job for Moooi
Paper Chandelier by Studio Job for Moooi

This movie was filmed at Moooi's Amsterdam showroom. The music featured is a track called Aglow by US artist RyIm.

The movie is part of our year-long Extra Moooi collaboration, which sees us working with Moooi in Milan, New York, London and Amsterdam to get under the skin of the brand, its products and designers. Read all the stories at www.dezeen.com/moooi.

The post Running a design business is about "embracing chaos," says new Moooi CEO appeared first on Dezeen.

Read more at Dezeen 

Related News
Moooi refreshes Container Table collection by wrapping the base with wooden slats
Extra Moooi: in this movie filmed in Amsterdam, Moooi co-founder Marcel Wanders explains why the Dutch brand launched a new version of his Container Table featuring a base covered with ...
READ MORE
The Instagram Design Hunt is a two-day event that asks consumers to find, photograph and post a selected product(s) found at each participating showroom.Read more on dexigner.com
READ MORE
Beijing Design Week 2015 to showcase contemporary Chinese design
Dezeen promotion: Beijing Design Week is returning to the Chinese capital this month to present design, art and creativity from across the country (+ slideshow).Silky Concrete installation by Laboratory for ...
READ MORE
Game-Changing Product Design: Small L16 Camera Replaces an SLR and a Bag Full of Lenses
Market research shows that 50% of folks who own an SLR camera no longer use it. It's simply too bulky to carry around, especially with a full complement of lenses, ...
READ MORE
Moooi refreshes Container Table collection by wrapping the
Instagram Design Hunt by SoHo Design District and
Beijing Design Week 2015 to showcase contemporary Chinese
Game-Changing Product Design: Small L16 Camera Replaces an

Share Button

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.