Gareth Pugh pays tribute to London’s Soho with disco-themed fashion collection

British fashion designer Gareth Pugh kitted out a disco troupe in garments patterned with stripes and covered in coins for his Spring Summer 2016 show during London Fashion Week.

Pugh's catwalk presentation took place on Saturday night at Brewer Street Car Park – the new venue for London Fashion Week, located in the city's Soho district. The designer previously showed his collections in Paris, but returned to London with a patriotic range last season.

His Spring Summer 2016 collection pays homage to Soho, which was once renowned as a hub of creativity – and seedy nightlife – but is now under threat from commercial development.

"The idea of showing in Soho on a Saturday night was intoxicating," said Pugh. "I remember arriving here for the first time, coming down to study at Central Saint Martins – it was like falling down the rabbit hole."

"There were such feelings of euphoria, of danger and of possibility. I guess that's what this collection is about. A place where you feel like anything can happen."

Related story: Gareth Pugh dresses models like abominable snowmen and wind-up toysThe models wore nude stockings over their faces, with spiky red, black and white wigs sat far back to exaggerate the forehead.

The colour palette for the collection was restricted to red, white, black and copper.

Dramatic make-up was painted onto the sheer material, and some wore star-shaped sunglasses over the top.

Pennies scattered on either side of the runway were also used as paillettes on a variety of garments, creating shimmering sleeves, dresses and bodices.

Large red sequins were applied in a similar way, including on a romper with a stiff semi-circular collar that stood vertically behind the head.

Monochrome chequerboard patterns typical of Pugh's work, particularly his seminal Spring Summer 2007 collection, were distorted into diagonal grids and chevrons that covered coats, dresses and a suit.

The designer elbowed in his signature oversized collar style – also seen last season – which loosely folds to create larger jacket lapels.

Fur coats and red and white striped flares added to the disco vibe – as did the show's soundtrack.

All of these elements were combined to create an impact connected to Soho in some way.

"I kept going back to footage of Francis Bacon describing how he would paint on the untreated side of the canvas, so that each stroke would remain immediate and irrevocable," said Pugh.

"There was that, and Merry Clayton's solo from the Rolling Stones' Gimme Shelter. The way she sings with such abandon – the urgency – it made me think about the spirit of Soho."

London Fashion Week's Spring Summer 2016 shows are running from 18 to 22 September 2015.
The post Gareth Pugh pays tribute to London's Soho with disco-themed fashion collection appeared first on Dezeen.

Gareth Pugh's SS16 collection

British fashion designer Gareth Pugh kitted out a disco troupe in garments patterned with stripes and covered in coins for his Spring Summer 2016 show during London Fashion Week.

Gareth Pugh's SS16 collection

Pugh's catwalk presentation took place on Saturday night at Brewer Street Car Park – the new venue for London Fashion Week, located in the city's Soho district. The designer previously showed his collections in Paris, but returned to London with a patriotic range last season.

Gareth Pugh's SS16 collection

His Spring Summer 2016 collection pays homage to Soho, which was once renowned as a hub of creativity – and seedy nightlife – but is now under threat from commercial development.

Gareth Pugh's SS16 collection

"The idea of showing in Soho on a Saturday night was intoxicating," said Pugh. "I remember arriving here for the first time, coming down to study at Central Saint Martins – it was like falling down the rabbit hole."

Gareth Pugh's SS16 collection

"There were such feelings of euphoria, of danger and of possibility. I guess that's what this collection is about. A place where you feel like anything can happen."

Related story: Gareth Pugh dresses models like abominable snowmen and wind-up toys

The models wore nude stockings over their faces, with spiky red, black and white wigs sat far back to exaggerate the forehead.

Gareth Pugh's SS16 collection

The colour palette for the collection was restricted to red, white, black and copper.

Gareth Pugh's SS16 collection

Dramatic make-up was painted onto the sheer material, and some wore star-shaped sunglasses over the top.

Gareth Pugh's SS16 collection

Pennies scattered on either side of the runway were also used as paillettes on a variety of garments, creating shimmering sleeves, dresses and bodices.

Gareth Pugh's SS16 collection

Large red sequins were applied in a similar way, including on a romper with a stiff semi-circular collar that stood vertically behind the head.

Gareth Pugh's SS16 collection

Monochrome chequerboard patterns typical of Pugh's work, particularly his seminal Spring Summer 2007 collection, were distorted into diagonal grids and chevrons that covered coats, dresses and a suit.

Gareth Pugh's SS16 collection

The designer elbowed in his signature oversized collar style – also seen last season – which loosely folds to create larger jacket lapels.

Gareth Pugh's SS16 collection

Fur coats and red and white striped flares added to the disco vibe – as did the show's soundtrack.

Gareth Pugh's SS16 collection

All of these elements were combined to create an impact connected to Soho in some way.

Gareth Pugh's SS16 collection

"I kept going back to footage of Francis Bacon describing how he would paint on the untreated side of the canvas, so that each stroke would remain immediate and irrevocable," said Pugh.

Gareth Pugh's SS16 collection

"There was that, and Merry Clayton's solo from the Rolling Stones' Gimme Shelter. The way she sings with such abandon – the urgency – it made me think about the spirit of Soho."

Gareth Pugh's SS16 collection

London Fashion Week's Spring Summer 2016 shows are running from 18 to 22 September 2015.

The post Gareth Pugh pays tribute to London's Soho with disco-themed fashion collection appeared first on Dezeen.

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