Heads-up displays keep your eyes on the windshield, which is a lot safer than constantly glancing down to check your speed or your phone. They're also expensive. But inventor Ivan Kablukov made the clever observation that everything required to power a heads-up display exists in the modern-day smartphones many of us already have, meaning it could be quite simple—and cheap—for all smartphone owners to install heads-up technology in their cars.Check out the HUDWAY Glass device he came up with: Assuming it works as advertised, the ridiculously inexpensive $49 device would serve as a great example of using simple design to neatly solve a problem using what's already available to the end user. I also like that the set-up requires you to keep your phone on the dashboard, eliminating the urge to glance down and check it. The HUDWAY Glass is up on Kickstarter, but this one doesn't need your help; at press time it was at $482,421 on a $100,000 goal. If you want one, you'd better hurry—there's only four days left to pledge.
Friction welding is a process whereby two pieces of like material, typically plastic or metal, are rubbed together at high speeds. The resultant heat essentially melts the adjoining surfaces together. Surprisingly, someone figured out that this process can also be used with wood:According to the Laboratory for Timber Construction at Switzerland's École Polytechnique Fédérale de Lausanne, what's happening here is…… the interface between two timber boards is heated by a fast and short oscillating frictional movement combined with pressure. The introduction of heat energy leads to a thermal decomposition of the polymeric compounds in the wood cell material. The chemical products of this degradation process form a viscous layer of thermally softened material, which hardens when the friction movement is stopped and the interface is cooling down, while a certain cooling pressure is applied.The video above was shot by UK-based The Welding Institute. Though the video itself is fairly recent, the technique is not, and may not offer much in the way of practical applications; in an article called "Timber Welding," TWI researchers wrote that "The world of furniture manufacture could be turned on its head shortly…" That was in 2006.While another article from the Tennessee Forest Products Center claims that "the technology is most promising for interior joinery and furniture," it seems unlikely it will replace glue and clamps anytime soon; the machines are not cheap, and whatever time efficiencies are gained by not having to wait for glue to dry would likely be offset by the complicated clamping and jigging required to fasten two parts that weren't small milled boards. Nor is the process suitable for exterior construction, as the earlier EPFL article reports that "The relatively brittle bond is highly sensitive to swelling and shrinkage movements of the wood. Changing climatic conditions can lead to cracks within the interface."Those of you who work with wood, particularly on an industrial scale: Can you think of any applications for this technology, given its limitations, that would lead to greater uptake? If so, you'd be cracking a puzzle they haven't been able to solve for roughly a decade.
It's just five days until October 21st, 2015, the date that Marty McFly traveled to and rode around on a hoverboard on. Which means Canadian inventor Catalin Alexandru Duru has just five days to paint his invention pink, make it a bit smaller and get it ready for McFly.Yes, Duru has invented a working, battery-powered hoverboard—actually, two of them—and unlike the one McFly used/will use, Duru's do just fine over water. Earlier this year the 31-year-old used his first version to break the Guinness World Record for longest hoverboard flight (275.9 meters) over Quebec's Lake Ouareau; now he's already got a second version ready. Though this second prototype was developed in secret, Canada's CBC was allowed to videotape Duru taking it on its maiden voyage:You gotta love the wirecutter throttle.Duru has formed a company, Omni Hoverboards, around his inventions, and the CBC reports that the plan is to "have hovercrafts available for purchase across the country." We assume they mean Canada, but like Michael J. Fox himself, perhaps the hoverboards will migrate south.
Ettore Sottsass is practically synonymous with the provocative, raw aesthetic of Memphis—the pioneering design collective that formed in Sottsass' own living room in 1981—but he was already in his 60's at the time, with a formidable, diverse career preceding the years of Radical Design. At Friedman Benda, a series of works from 1955 through 1969 highlight a far lesser-known stage of his career, one marked by intensely personal explorations and a will to devise objects that "touch the nerves, the blood, the muscles, the eyes and the moods of people." During this time, Sottsass began to collaborate more with his patrons in the Italian furniture industry while also traveling extensively and drawing on these experiences in early explorations with color, pattern and material. Through an array of personal and commissioned works, the show frames these rich, formative years during which Sottsass consolidated his design philosophy: that "decoration can be a state of mind, an unusual perception, a ritual whisper."Sideboard for Poltronova (1962) and collection of Tenebre vases (1962)Offerta a Shiva (Offerings to Shiva) series, 1964In 1961, Sottsass traveled to India for the first time and was deeply moved by the sensuous world he encountered. "In India I found very strongly a sort of dimension of sacrality," he said. "Every object could become something so related to your life that it becomes part of your vision of la sacralità [the sacred]." Unfortunately, he also contracted a kidney infection—with a terminal prognosis—that forced him into a lengthy convalescence in California. It was there that he met and befriended Allen Ginsberg and Jack Kerouac (among others), seminal writers who had been similarly marked by their travels to India. After his experiences in India, and later with the Beats, Sottsass began working on a series of expressive, hand-made ceramics reflecting the darkness of that time period, in which he so closely brushed with death. Each of the cylindrical forms in the Tenebre (Darkness) series represents a specific person he had known and lost—a set of intimate memorials. In a more optimistic tone, he created the 100 unique plates that make up the Offerta a Shiva (Offerings to Shiva) series as an offering of gratitude for being alive. Using earth tones and circular motifs, the forms are meditative and echo the iconography of mandalas. Tantra vases, 1968Grande Mandala, 1964-65 and Piccolo Mandala, 1964He would go on to make numerous subsequent trips to India during the following years and continued to absorb lessons from the country into his work. The monumental Tantra vases demonstrate that influence. Their ziggurat-like forms are three-dimensional interpretations of tantric diagrams, while their oversized proportions begin to speak to the playfulness that would define his Memphis work. View of installation including the Califfo Setee and a hanging lamp designed for ArredoluceMobile Barbarella (1966)View of installation including the velvet upholstered Canada setee and armchairs (1959), Lava vases and a mirror designed for Santambrogio and De Berti. Library (1965)Alongside the ceramic works are several little-known furniture designs, many of which are taken from his own house: a gridded screen, the cluster of coffee tables which were similarly assembled and a set of graphically patterned planters. "The experimentation in ceramics up against the furniture pieces shows the complete duality of what his career was," explains designer Jim Walrod. In contrast to much of the plastic and laminate work that would come later, most of these earlier pieces were made of natural materials like rosewood and walnut wood, often inlaid in contrasting tones to create graphic patterns. The biggest presence in the space, floating on a wall, is the bookcase he designed for an Olivetti executive in 1965. Though definitely functional, this piece also represents Sottsass' bold, subversive attitude—the typical structure of a library is upended, the bookshelves are vertical instead of horizontal. The exhibition is closing this weekend in New York but if your interest in Sottsass is piqued, we recommend the recently released biography written by London's Design Museum director Deyan Sudjic, Ettore Sottsass and the Poetry of Things.
This cracks me up: Several years ago the publishing house Becker & Mayer, having secured the licensing from Lucasfilm, released a series of Star Wars "manuals" that retailed for $100 each (S.R.P., anyway). Before we get to what's in 'em, let's look at how they're packaged:First off, I'm a little disappointed with the industrial design. I know there's only so much tech you can put into an object at that price point, but I would've preferred they sold them for $250 and made the mechanisms less janky. Cheap, tinny speakers will always sound like cheap, tinny speakers, and making the lights flash on the latter three models renders them cheesy.But, what did I expect from manuals purporting to reveal the secrets of the Jedi, the Sith, the Empire and that universe's version of Dog the Bounty Hunter, a/k/a Boba Fett? I love that the promo copy of The Jedi Path states "Through wars and rebellion, only a single copy of this manual has survived. It is now passed on to you." To you and anyone who has access to Amazon, that is. Speaking of Amazon, what's interesting is what's happened to the prices since the books were first launched. While all four were intended to retail for $99.99, The Jedi Path and The Bounty Hunter Code can now be had for $59.99; the Imperial Handbook, for $89.59; but the Book of Sith goes for a whopping $524.99! It seems that when it comes to retail, the Dark Side really is stronger than the Light.
We announced the Yves- Béhar-designed August Smart Lock two years ago, and by last year it was on the market. The remote unlocking design has been applauded not only by us—it won a Core77 Design Award—but by consumers; in the year since it's been on the market, they've sold millions, activating five million units alone in just the past month.Today August Home announces they're expanding the product line by not only upgrading the Smart Lock and adding HomeKit functionality, but also by adding the August Smart Keypad and August Doorbell Cam. The idea is that the keypad allows the user to provide temporary or permanent access codes to those without smartphones handy, while the Doorbell Cam obviously provides visuals (and reinforces to, say, a deliveryperson whom you're buzzing in, that they're being observed). The company has also launched August Access, a software platform linking August users with "partnerships with top home service providers," like Sears, Handy and Fetch. This is a shrewd move; while homeowners might have no trouble buzzing in a UPS guy that they see weekly, allowing less frequent visitors to enter their homes in their absence might give them pause, and having pre-vetted service techs from reputable companies is meant to provide peace of mind.Here's how the system is meant to operate:These being Béhar and co.'s handiwork, thoughtful design touches abound. The Doorbell Cam only lights the doorbell icon, and the Keypad only lights the keys, when someone approaches and triggers the motion sensors within. The Smart Lock design has been updated with a grippier pattern etched into its periphery, and a little chrome speed-bump has been added so that one can physically see which position the lock is in. And all of the devices can be user-installed "in 10 minutes or less."The Smart Lock will set you back $229; the Doorbell Cam, $199; and the Keypad, $79.What I wish they'd design next is some kind of all-encompassing New York City edition. Me and many of my Gothamite friends have up to three locks on our doors, each with a different opening mechanism. I envy August owners not only because they own the system, but because they live in an area where one lock is enough.
According to statistics, more than half of you are reading this with eyeglasses on the front of your face. Let's talk about how they're made.Eyeglasses frames are typically either metal, with titanium being the trendiest these days, or plastic. Of the plastic frames, injection molded are the cheapest (and cheapest-looking), using nylon-based plastics that can grow brittle with age; most fashion-conscious brands these days eschew injection molding and make their frames from sheets of cellulose acetate, which are laminated into blocks, then milled or stamped into shape.Cellulose acetate is fairly flexible stuff and can be colored, which is why it's become the go-to material. But now a new brand called Aspire Eyewear, launched just this year, has concocted a proprietary nylon blend that they reckon is better. Called SDN-4, the stuff is milled like acetate is—in Aspire's case, CNC-milled—but can be made lighter and thinner. Here's how flexible the stuff is:Obviously the super-twisty shots aren't practical, as if there were lenses in those shots they'd break, but you get the idea. "SDN-4 is extremely lightweight, pliable, strong, and resistant to heat and UV exposure," the company writes. Acetate, in contrast, is susceptible to heat; when I first started wearing eyeglasses as an adult, a friend who was a lifelong speccy advised me not to leave acetate glasses in a hot car, warning that they would deform.Aspire sent me a pair of their glasses to try out (the "Powerful" model), and the first thing I did was squeeze them flat, emulating what would happen if they were tucked in a jacket pocket without any protective case:They went flat without complaining. But while the company claims the material's memory will cause it to spring back into shape, the pair I tested didn't, at least not right away:Still, I found it was simple enough to re-introduce the curve with my fingers, as below, and they then kept that shape.Impressively, you'd swear by looking at them that the SDN-4, which is what the fronts of this model are made of, was the same stainless steel that the temples are made of:Its only up close and in good light that you can tell the materials apart.My biggest gripe with the two pairs of metal eyeglasses I own is that I must regularly dig out that tiny screwdriver and re-tighten the hinge screws. Aspire's glasses feature a screwless hinge design:However, I'm not sure how to adjust them, or if there even is any possibility of user-adjustability. I've been testing them for just over a month, and I can't recall if they arrived like this or if this has recently developed, but the right hinge is looser than the left hinge for the first 10 degrees or so. This is not noticeable while wearing the glasses and doesn't have any performance drawback that I can see, but I was asked to review the glasses, hence the fine-toothed comb.The nose pads appear to be molded directly into the frames. "Each nose pad has several prongs, or 'grippers' that are secured to the SDN-4 material using a proprietary process," the company says. I've observed that unlike the nose pads on the pair of Warby Parkers that I typically wear, Aspire's don't dig into my nose or leave furrows like the WP's do; when I take off the Aspires, you can't tell I was wearing them. (The nose pads on the Aspires also haven't fallen off as the left one on my Warbys occasionally does, but then I've only been testing these for a month.)Something I noticed by switching back and forth between the Warby Parkers and the Aspires is how much lighter and more comfortable the Aspires are. It almost feels like you're not wearing glasses at all. What I mean by this, concretely, is that the stems of my Warbys exert a particular amount of pressure on my temples, yet despite that pressure will still slide down my nose over time. In contrast the stems on the Aspires exert much less pressure on my temples, yet stay firmly in place, even when I'm in the shop and bending over stuff, standing on a ladder and looking straight up to adjust something on the ceiling, or looking directly down on items.Which is to say, the Aspires have a noticeable performance advantage in that they never move on my face regardless of my head angle, yet they exert less pressure on both the temples and the sides of my nose. I couldn't figure out why this would be—it's paradoxical—but I'm pretty sure it has to do with weight. I threw both pairs on a kitchen scale to see:The Warby ParkersThe AspiresI'm no eyeglass expert, but it appears that the Aspire frame's lighter weight is what keeps them firmly fixed in place despite being more comfortable. And that's probably why the company is billing them as ideal for "active situations like running or boating or golfing" in addition to desk duty.Alas, the Aspires are too wide for my face, aesthetically; my pupils are 59 millimeters on-center, and asymmetrical to boot, so I often have trouble finding glasses that fit me. But this is no fault of the company's, and if I had to recommend a pair of eyeglasses to a friend—even one that works in a shop environment, spends time in the gym or runs—with a more average pupillary distance, I'd recommend the Aspires over the Warbys, Prodesign Denmarks and Guccis I've previously owned.Admittedly, I don't have experience with the brand that Aspire has in their sights:"The only company that might be considered a competitor in performance right now is Lindberg," says the company. "That brand does not use a similar material, though"—(I looked into it, Lindberg uses acetate)—"and is available at a much more expensive price point. Aspire is available in the affordable luxury price point of $240-$280."I'm curious to hear from the eyeglass wearers among you, particularly those of you that work in shop environments: What brand do you wear, and what qualities do you prize? Also, do any of you have a pupillary distance of 59 millimeters, and if so, what the heck fits?
While a basic keychain works for many end users, others are looking for better tools. One problem with keys on standard keychains is that they don't tend to fit nicely into a pocket. Furthermore, some end users report that the keys have ripped their pockets, and some say the keys have stabbed them in sensitive areas. Other end users are disturbed by the jangling sound. And keys could possibly scratch a smartphone. The KeySmart addresses these problems by using a Swiss army knife type of design, tucking the keys away. The basic KeySmart holds 2-4 keys; there are extension posts to allow it to hold many more. There's a loop on the end to attach a car key; that loop piece takes up one key slot. And optional USB drive takes up two slots. Many other key holders use the same basic design as the KeySmart, including the Keystone, shown at the top of this post, which has a Kickstarter funding on Oct. 29. The KeySmart comes in two sizes, and the company provides a sizing PDF so end users can make sure they are getting the size that will work for them. That's a smart idea.The original KeySmart is lightweight, being made of aluminum (with stainless steel hardware). While many end users are delighted with the KeySmart, others complain that it isn't rugged enough, especially if expansion posts are used. There are numerous reports of the KeySmart falling apart or needing the have the screws tightened very frequently (daily, every other day, weekly). Others have had problems with the screws breaking or easily getting stripped. There's now a titanium version, which may be less fragile.Some other key holders with a similar design specifically address the "falling apart" issue. Liquid said this about its key caddy when it was in its Kickstarter phase: "The post and custom screws that we made may seem small and simple, but it required immense engineering in order to make a product that works without screws constantly loosening and falling apart. Our designers and engineers got help from one of our great Australian engineer friends who's been working in the industrial engineering industry for 20+ years and brings a wealth of knowledge and experience."End users have noted that the Key-Bar is bulkier than the KeySmart, but also "far more robust and sturdy." That's a trade-off many end users will be glad to make.There's a removable pocket clip on the back of the Key-Bar. There are also a number of thoughtful accessories; one of them is the Keyrabiner, which serves as a carabiner but folds back inside the Key-Bar when not in use. Some end users have found the double-ended Swiss-army-knife-style key holders a bit complex to assemble. They might appreciate the somewhat simpler design of the KeyGrip, from Raven Workshop. Unlike the double-ended designs, the KeyGrip can't be expanded; that limits the number of keys it can hold, but it also makes for a simpler (and perhaps stronger) design. The keys are also somewhat more visible, which might help the end user find the correct key more quickly.The KeyGrip can hold up to six keys; there are brass spacers to hold keys in place if the end user has a smaller number of keys. OrbitKey has a somewhat similar design, but it's made of leather or elastomer. This is another product that emphasizes its locking mechanism. As the Kickstarter pitch said: "Our custom designed locking mechanism solves the issues that normal screws have. It is specially created to stop your keys from coming undone over time and it also allows you to adjust how tight your stack of keys are."One minor drawback for European users: One purchaser noted that no Euro coins fit the slit in the locking mechanism. (The mechanism can be tightened and loosened with a fingernail, but it's easier to do with a coin.)For end users whose primary concern is being able to clip the key holder to a belt loop (while still keeping the keys together so they don't jangle) there are designs like the KeyKlip. The Kickstarter for this product will be funded on Nov. 21. It has a slot to attach a key ring for those car key fobs, but that would make hanging it from a belt loop a bit awkward. So this product is probably best for those who don't mind carrying a car key fob separately or who don't need to carry one at all. While carabiners are a popular way to deal with keys and belt loops (for those who don't care about jangling keys), the key rings from Grovemade can also do the job; this one is made from solid brass. As Grovemade points out, this is a product which is practically indestructible (which so many others are not). I've mentioned the Swiss-army-knife-style key holders — but about end users who like to carry an actual Swiss army knife? While it's not the same as carrying that knife, the Mini Q does provide a combination knife and key holder, allowing the end user to carry one item instead of two. There's a choice of blade styles, and both locking and non-locking knives are available.For those end users who want to carry a range of tools (but not a knife), there's the KeyBiner from Fortius Arms. It's not clear how well those tools work, though, especially when the keys are loaded; some Kickstarter purchasers have reported problems with the bottle opener. Using those wrenches looks like it might be awkward, too. For some end users, a primary concern is being able to easily remove a key (or a group of keys) when necessary: to hand off to someone else or to make the keychain less bulky when not all keys are needed. The GoKey is intended to help with that, with three sets of keys that can be removed independently. The GoKey Kickstarter has until Oct. 18 to meet its funding goal. Another design that makes it easy to remove keys is the Swivel key wallet. It's held together with internal neodymium magnets (coupled with a stainless steel locking pin), so there are no screws to deal with (and possibly lose). This would work well for end users with medical conditions which limit their dexterity, making small screws hard to deal with. The creator says that "even a drop from 5' to a hard surface will not spring open the key wallet."Another advantage of the key wallet: It can be placed on any surface that holds magnets. This is a Kickstarter project that will be funded on Nov. 14.
Last summer, my little company launched a Kickstarter campaign for a Bluetooth successor to our Range smartphone thermometer. Unfortunately, as sometimes happens, our campaign failed and everyone went home empty-handed.Failing is part of the process of creating, of course. And if you can handle direct, public interaction with your users, crowdfunding sites are a stage like no other on which to perform that process. As a designer who's made crowdfunding part of my business, I want to examine how it affects product development.We'll start with something that people hate to talk about—failure to meet a fundraising goal, which is ultimately a failure of the idea or your salesmanship. What mistakes did we make? Did we learn from and act on those mistakes? I hope so—we're launching a new campaign to try again.The original Range Thermometer (2013) was hugely popular with both home cooks and professional chefs.What We LearnedThe numbers were too highDollar figures carry extra weight on crowdfunding sites, and not just for the price of your product. Your projected development and production costs are wrapped up in your campaign goal for patrons to judge the viability of your product.We asked for too much. $250,000 is a lot as far as Kickstarters go, but also an accurate reflection of the costs to develop a new, polished consumer electronics product. Development time for engineers, tooling costs for large silicone and plastic parts, the need to buy a high volume of parts, a fudge factor for the remaining—all contributed to that number, and that was pretty lean. But it wasn't lean enough.And our reward levels were too high. Backers had to pledge at least $98 to get a product, which was a big leap from the original Range's $49. Our projected production costs led us to this price, and we convinced ourselves that the new features and effort we put into making a unique kitchen thermometer would be worth it. A certain amount of willful optimism and self-assurance is useful when you're an entrepreneur, but it won't fix a flawed framework.Feature and message bloatIn an effort to set ourselves apart, and to provide users with value in line with the price, we added several big features.We said too much. Trying to communicate all the features that I thought were important only muddled the message. The video showed everything but the kitchen sink—we were under pressure to launch and, as Pascal said, "I have made this longer than usual because I have not had time to make it shorter."To put a cherry on top, we had too many reward levels that were not easy to compare. At best, the paradox of choice would freeze up a potential backer.We lost focus. But though we only got to 48% of our goal, our backers' support told us that we were on the right track. At least that's how my willful optimism chose to interpret it after I licked my wounds.How We LearnedCrowdfunding is like most other paths to the market: You have to not only develop your idea, but sell it. Your campaign is as much a product to be designed as your packaging (which is another thing that many creators forget about).Unlike most paths to the market, Kickstarter gives you a direct channel to your potential customers. We gained hundreds of backers passionate enough to back our smart cooking thermometer in spite of the above challenges. This is incredibly valuable.Twine (2012), a programmable, wifi-enabled device for home was a Kickstarter success and celebrated as the "gateway to the Internet of Things."Our backers told us quite directly in the campaign's comments what they thought wasn't working. These came from people who pledged money anyway, so we knew the criticism was out of love. The price was high, the reward tiers were confusing, and they wanted it to work with their existing wired Range. Best critique I've had since school.We also sent them a survey asking them what was important to them. We discovered that they just wanted a wireless version of our existing cooking thermometer and app. Either they didn't understand, or didn't care about, the additional new features we had sweated over.Obviously, we could've benefitted from that feedback before we launched. But it would've been difficult to get such meaningful feedback without a concrete product pitch. If you're not worried about secrecy, you might consider launching early in the development process.Re-executionNow we're a year later. With that extra time we didn't take previously, I was able to kill my darlings.We lowered the numbers. After two Kickstarter successes that I didn't quite understand, failure shook my complacency. I cut overhead and built retail partnerships that gave us confidence in a lower goal. Taking what we've learned by being hands-on with engineering and manufacturing, we sweated over a complete redesign to reduce the price by a third.We pared back the features. Instead, we polished the things that customers already said they liked—the physical/digital interface and performance as a thermometer.I also observed that dealing with an app while cooking discouraged people from using it. I refined the interaction model to lean on physical controls and make common tasks app-free.We honed the message. The previous failure of messaging was reflected in the form. Meant to reference a knife block, our first Bluetooth Range did not pass the glance test of "What does this do?"The new form is a stainless steel dial with animal icons that more readily communicates how you use it. The interaction is now as simple as turning the dial to your preset, stick a probe in your food, and start cooking. When your dinner's done, you'll get an alert from your phone and the thermometer. Everything from the design to the Kickstarter page now supports a central message of saving dinner and time.Success?You tell me. We've launched Range Dial on Kickstarter. It's still nerve-wracking given that our livelihoods are at stake, and there's a lot more work ahead if we make it.The newly launched Range DialBut if so, I'll explore the journey in future articles, and welcome your feedback. I'm an absolute supporter of what crowdfunding can do for independent manufacturing, and I want to remove doubt for anyone who is considering this path to creating a product or a business.
Have you been feeling a little uneasy lately, like maybe you're forgetting something important? Perhaps it's your subconscious reminding you that time is running out to grab your ticket to the Core77 Conference: Designing Here|Now, this October 22nd through the 24th in historic Downtown Los Angeles, CA. In one week's time on October 22nd, top designers and change makers from across the globe will gather in downtown L.A. to kick off the weekend's outstanding design-centric festivities. A full day of inspiring presentations, parties and exclusive Field Trips are on the schedule. With so many reasons to attend, only one question remains: Will you be there to experience it all? Perks of attending? Enjoy drinks and food on us while getting to know your fellow attendees at one of Don Draper's favorite drink spots, hear a full roster of design luminaries share personal insight and explore Los Angeles with our guided Field Trips. Learn more about the four pillars of design—Collaboration, Making, Business and the Future—from leaders in the field. No matter what type of design you practice or how you relate to design in your day-to-day, you'll find something in these presentations that will spur an idea, expand your understanding or just leave you impressed! Our guided field trips to compelling design destinations throughout Los Angeles offer an inside guide to happenings around the city. Attendees will have one of three field trip options to choose from, but we assure you, there is no wrong choice. Finally, to wrap up the day, you'll gather for a farewell picnic so everyone has a chance to reminisce about the best design conference weekend they've ever had.Still not convinced? We've highlighted 10 of the most compelling reasons to attend the Core77 Conference to help get you off the fence and into sunny Los Angeles for this late October weekend. The 2015 Core77 Conference may be three days long, but the knowledge and perspective you'll gain and the connections you'll make could stay with you for years to come. The only way to take part in it is to be there. There's only one week left to get your ticket. Don't miss out.